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Scouts BSA Branding Dos and Dont's

With tens of thousands of girls already enjoying the Cub Scout program and more young women joining Scouts BSA program, there’s a lot of excitement around the programs offered by the Boy Scouts of America. 

In all of that excitement, it’s important to remember that at all levels, from our members and volunteers to our professional staff, we take the brand and trademark rights of all organizations seriously and have worked proactively to differentiate our unique program offerings. That of course includes the Scouts BSA program, so when referring to that program in any local council or unit materials — including recruiting fliers, announcements, promotional materials, social media posts, and beyond — be sure to use the details in the below infographic for the right way to go about it. 

Scouts BSA Branding Dos and Dont's Infographic

 

 

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